Become a Motivational Speaker
And Grow Your Coaching Business
Eight Tips And Some Traps To Avoid...
As a coach you can become a motivational speaker and successfully promote your services and niche. It's a most successful way to raise your profile and attract new
There is a certain kudos that comes your way when you take on a stage persona and present to an audience that gives you
credibility almost the minute you stand up to speak.
AND if you can follow through with persuasive speaking skills,
you will soon become recognized as an articulate expert and be in
demand for all sorts of occasions.
If you suffer, as so many do, from speaking anxiety - public
speaking terrifies you - get some confidence and presentation skills
training in how to become a motivational speaker, from joining the local
branch of a worldwide speaking organization such as Toastmasters
The National Speakers Association.
Organisers of events are always looking for good speakers with
interesting subjects, so one of the first steps to become a motivational
speaker is to develop two or three presentations that demonstrate the
benefits of coaching and get the audience involved.
The Magic of Public Speaking by Andrii Sedniev is a useful reference book for new speakers with lots of good information on presenting and some great gems to avoid having those "learning experiences."
How you can become a motivational speaker
Here are some tips I have found worked for me to get you started. I usually present using a theme related to the information in my book Be Your Own Goals Coach, and, within the time frame I am given, base the presentation on three to five of the key points.
- Keep it interesting
Don’t just stand up there and waffle on
about coaching and how great it is. That is not the way to become a
motivational speaker. Pick a favorite coaching process or two build
your presentation around that. Include personal stories and relate
experiences you have had with clients (anonymously of course) and leave the audience with a value tip to take away with them.
- Get them to participate
I get the audience to participate,
even if it is only a show of hands.
If you are really, and I mean really, sure of yourself, and
have the time, you could even give a coaching demonstration with a
member of the audience.
However, I have seen this idea flop so many
times I hesitate to recommend this.
- Summarize your content
Start by telling the audience what you are going to talk about in point form and end with a summary of the information,a call for questions and remember to promote any yourself products you have.
- Avoid "Death by Power Point" presentations
If you use
PowerPoint (and personally I never have so I can’t give you any tips on
that☺.) Make sure your PowerPoint presentation is used just as a prompt,
an anchor or a summary and is interesting to look at. Don’t just stand
there and read off your PowerPoint slides - that is not the way to
become a motivational speaker.
- One of my most successful presentations was at the end of the
first day of a conference, late in the afternoon, when the audience was
literally suffering “death by PowerPoint”, and almost asleep after
numerous informative but boring presentations.
I had been invited to talk about networking (I had framed it up as
Networking as a Tool to Achieving Your Goals), and had the audience up,
moving, interacting and having fun.
I got the highest speaker
evaluation at that conference, even though my information was fairly
- Tailor to different durations
Make the subject of each
presentation something that can be tailored to different time slots.
For instance at a networking breakfast or lunch you will most likely get
between 20 and 40 minutes to get your message across, whereas in a
conference you might get 45 minutes to an hour or even longer.
- Customize your presentation
When approaching a
networking organization you would like to speak at, try and find out
what sort of subjects their members are requesting information on. Are
they interested in goal setting, work life balance, marketing, sales,
change etc. etc.
If you know what they are looking for you can frame up your
proposal to match and adapt your content to suit.
Let’s face it many
aspect of coaching can be customized to suit almost any industry or
Also, take the trouble to familiarize yourself with the
profession or industry so you can drop in information that relates to
your audience and shows you have done your homework about them and are
not just giving a rote presentation.
Again this is where Toastmasters or the National Speakers Association can help train you in effective presentation skills.
- Get clear on how long they want you to speak
please remember to ask when you are booked to speak, how long they want
you to speak for – and be prepared to have less if the other activities
of the function run over.
Unfortunately some hosts will talk on and on about their organization
and upcoming events and will be oblivious to the fact that you are
sitting, sweating with nerves and just wanting to get on with it. It’s
always a good idea to ask your host, just before you stand up “how long
have I got?” This will enable you to edit your content, close properly
and make any special offer instead of being cut short.
Conferences are a different matter as they are usually well organized and well timed.
- Leave them with a written handout
Always have a value-added
handout to leave the audience with and make sure it has your contact
details on it. (Obvious I know, but you’d be surprised!).
The pitfalls of poor event planning management
I learned a long time ago that event planning can
be pivotal to your presentation's success. Unfortunately,
your brilliant words are only part of the presentation’s success, how
the audience receives you and how you profit from your efforts.
Check out these strategies to create a speaking environment
that to allow you to give of your best and become a
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